Client Profile
Company: Digital Marketing Agency
Contact: Nils Roberts, Marketing Manager
Challenge: Managing multiple brand campaigns with unpredictable volume spikes while controlling costs
The Challenge
Marketing agencies face unique operational pressures when managing campaigns across multiple client brands:
- Unpredictable Volume Spikes: Campaign launches and seasonal promotions create sudden email volume increases that traditional providers cannot accommodate without penalty fees
- Per-Send Cost Structure: Volume-based pricing models penalize successful campaigns with escalating costs as engagement increases
- Multi-Brand Complexity: Managing separate sending reputations and compliance requirements across diverse client portfolios
- Budget Constraints: Clients demand cost-effective solutions while expecting premium deliverability performance
Previous Solution Limitations
The agency’s previous email infrastructure imposed significant operational and financial constraints:
- Usage-Based Penalties: Additional fees triggered automatically during high-volume campaign periods
- Scaling Restrictions: Limited ability to accommodate client growth without renegotiating contracts
- Shared Resources: Mixed-brand sending that compromised individual client reputation management
- Inflexible Pricing: Cost structures that made profitable scaling impossible
123MailServices Solution
Fixed-Cost Infrastructure Model Predictable monthly pricing eliminates volume-based fees regardless of sending frequency or campaign size. This approach provides budget certainty while enabling unlimited scaling within dedicated server capacity.
Specialized High-Volume Servers For enterprise clients requiring massive campaign delivery, 123MailServices provisions dedicated high-capacity infrastructure capable of sending 1 million emails within hours. The agency works directly with 123MailServices to pre-configure and ramp up infrastructure before major campaign launches without incurring exorbitant emergency scaling costs.
Tiered Infrastructure Strategy
- Enterprise Clients: Dedicated servers with specialized high-volume capabilities for major brand campaigns
- Smaller Clients: Shared server infrastructure optimized for agencies managing multiple smaller accounts
Managed List Optimization Because the agency manages and controls all client lists, they utilize shared infrastructure for smaller clients while maintaining superior campaign performance. The agency’s list management expertise combined with 123MailServices’ infrastructure delivers exceptional results at significantly reduced costs compared to individual client accounts.
Results Achieved
Cost Reduction
- Thousands in monthly savings through fixed-cost pricing model
- Elimination of emergency scaling fees for high-volume campaigns
- Reduced per-client costs through optimized shared infrastructure for smaller accounts
- Predictable budgeting enabling better client pricing strategies
Operational Efficiency
- Pre-planned infrastructure scaling for 1M+ email campaigns
- Instant deployment capabilities for time-sensitive launches
- Streamlined management across enterprise and small client portfolios
- Enhanced client satisfaction through consistent performance delivery
Performance Improvements
- Superior deliverability results across all client tiers
- Optimized shared infrastructure performance through expert list management
- Sustained inbox placement during massive volume periods
- High engagement rates due to proper list segmentation and management
Key Success Factors
Flexible Infrastructure Options Dedicated high-volume servers for enterprise needs combined with cost-effective shared infrastructure for smaller clients.
Partnership Approach Collaborative pre-planning with 123MailServices ensures infrastructure readiness for major campaigns without cost penalties.
List Management Expertise Agency-controlled list optimization maximizes shared infrastructure performance while minimizing costs.
Predictable Pricing Fixed-cost models across all infrastructure tiers enable profitable scaling and competitive client pricing.
Conclusion
Marketing agencies require email infrastructure that accommodates both enterprise-scale campaigns and cost-effective smaller client management. 123MailServices’ tiered approach with fixed-cost pricing, specialized high-volume capabilities, and optimized shared infrastructure enables agencies to serve all client segments profitably while maintaining superior deliverability performance.
“We run many campaigns for multiple brands. The servers provided by 123MailServices allows us to ramp up at any time without incurring extra fees, saving us thousands monthly with better results.”
– Nils Roberts, Marketing Manager